| Job Title: |
Communications Lead |
Reports to: | CEO | |
| Department: |
Communications |
Travel Required: |
Limited |
|
| Type of Position: |
Full-Time |
|||
| Location: |
Islamabad |
About Code for Pakistan
Think about your last time stuck in traffic or getting your driving license renewed. Ever had to go to the police station? Visited a ghost government school? What about spending untold hours with no electricity thanks to load-shedding? Or reeling from the devastation caused by floods year after year?
But what if interacting with public services wasn’t so painful? What if every interaction was a positive, seamless experience?
Enter the world of civic tech. Code for Pakistan (CfP) is a civic innovation non-profit made up of a passionate full-time team and community of technologists and other talented professionals, driven by a strong belief in civic innovation and social impact that can move Pakistan forward in measurable and meaningful ways. Our vision is to have a government that meets people’s needs where they are, and we leverage the power of technology and people to bridge the gap between government and citizens.
We work on programs that are setting up Pakistan to be a civic innovation hub. Code for Pakistan runs a Government Innovation Fellowship Program that has completed 8 annual cycles, a Women’s Civic Digital Internship Program with 50 women interns all over KP, a Civic Academy that provides trainings to government staff to grow their skills and approach, volunteer community groups in multiple cities across Pakistan, as well as impactful digital solution projects with the federal and provincial governments. Our most recent annual Civic Hackathon had 1000+ applicants from 150 cities and towns. We also serve on the steering committee of the global Code for All network, which brings together 32 international civic tech organizations as partners. And we have fun while we do it all!
The Role
We are looking for
great storytelling as a powerful tool to drive positive social change, can connect with key audiences, and garner support from key stakeholders and the community at large. This individual is an out-of-the-box thinker and is able to translate this thinking into brand new and creative ways to tell CfP’s story, communicate CfP’s vision and ethos, leverage press, and other media and forums implement new marketing strategies and platforms and effectively engage key stakeholders.
This individual will elevate and drive CfP’s storytelling and brand to the next horizon both nationally and internationally, helping achieve our goals for storytelling, recognition, thought leadership, and growth in alignment with our vision and mission. The objective is to raise public consciousness about government innovation and civic technology and enhance the presence and prestige of this work by building a strategic narrative amongst key stakeholders and the community at large.
- Envision and conceive of new areas, channels, and forums for storytelling.
- Have an eye for and ability to curate human-interest impact stories from our programs.
- Have a passionate engagement with the power of civic tech to improve lives.
- Ensure messaging is accessible and inclusive, and resonates with key audiences and stakeholders.
- Track and analyze data and insights from all marketing and communication channels, to measure storytelling impact and effectiveness and better understand our audience, and optimize content, messaging, and channels accordingly.
- Monitor online and offline campaigns, and report on results.
- Promote additional projects to support new product launches.
- Provide editorial and creative direction for strategic content creation on our website and social media channels, through print and digital media, television, radio, podcasts, events, and convenings.
- Scan the media marketplace to keep up-to-date on the latest media trends.
- Identify press opportunities through evolving issues.
- Serve as the organization’s media liaison and as a formal spokesperson.
- Ensure that CfP’s messaging is clear, consistent, and impactful across all channels and media.
- Drive CfP’s outreach and stakeholder engagement through a range of tools such as news items,
- press releases, storytelling, features, events, speaker series, newsletters, and social media activity.
- Create templates/guidelines to enable team members and external partners to contribute content.
- Hold frequent, regular team meetings to keep everyone aligned and aware of Comms team activities.
- Steward editorial calendar for social media, newsletters, events, and website content.
Core Competencies
- Strong communication skills.
- Self-directed: Able to make decisions on your own, to proactively drive products forward.
- Self-motivated: You set your own targets and follow up with others to ensure their targets are met.
- Solid organization skills: You create processes and document everything.
- Impact-driven: You have a strong desire and passion to make an impact in Pakistani society.
- You get things done and have consistently proven so.
- Proactive and focused: You’re the kind of person who, once you say you will do something, you will do it on time and well – and no one needs to follow up to remind you.
Qualifications & Experience
- Masters/Bachelors degree in Communications, Marketing, Business, or related fields.
- 5+ years of relevant work experience.
- General understanding of open source and civic technology.
- Previous experience working with any one of Pakistan’s major news/media outlet.
- Experience working on storytelling, messaging in a nonprofit or mission-focused organization.
- Professional history of conceiving and executing similar campaigns.
- Strong storytelling and communication skills, both written and oral.
- Solid understanding of storytelling fundamentals (newsworthiness — what makes a story interesting from the audience’s’ perspective).
- Strong writing skills and eye for design.
- Experience in creating print, audio, and video content on-air and on all digital platforms that generate interest of the target audience and tell compelling stories.
- Demonstrated experience managing social media channels.
- Knowledge of cross-channel and cross-platform tools.
- Know-how of the local and international media and press.
How to Apply
Please apply with:
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A cover letter that explains your interest in the role and your ideas for furthering the Communications function at Code for Pakistan,
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your resume, and
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a link to your LinkedIn profile
by sending an email to hiring@codeforpakistan.org
Deadline to Apply: 31 August, 2023