Course Overview
Master the core principles of visual design BEFORE learning software tools. This foundational knowledge enables you to make strategic design decisions, critique AI-generated outputs, and create high-value professional work.
Learning Outcomes
By the end of this course, you will be able to:
- Apply color theory and color psychology in design
- Use typography principles for hierarchy and readability
- Create effective visual compositions
- Work with grid systems and layouts
- Build consistent brand identities
- Tell stories through visual design
- Critique and iterate on designs
Topics Covered
- Color theory and color psychology in design (1 hour)
- Typography principles: hierarchy, pairing, and readability (2 hours)
- Visual composition and framing techniques (2 hours)
- Grid systems and layout principles (1 hour)
- Brand identity foundations and consistency (1 hour)
- Visual storytelling concepts and narrative design (2 hours)
- Critique and iteration skills: evaluating and improving designs (1 hour)