Course Overview
Master the core concepts of digital marketing to promote products, services, or personal brands online.
Learning Outcomes
By the end of this course, you will be able to:
- Understand digital marketing channels
- Create content marketing strategies
- Build email marketing campaigns and lists
- Navigate paid advertising platforms
- Measure and analyze campaign success
Topics Covered
- Introduction to digital marketing channels (social, email, search) (2 hours)
- Content marketing and storytelling (2 hours)
- Email marketing basics and list building (2 hours)
- Introduction to paid advertising (Facebook Ads, Google Ads) (2 hours)
- Analytics and measuring campaign success (2 hours)