Masna is a UX strategist at Code for Pakistan, focused on designing simple and elegant solutions that address needs of citizens. His path into design wasn’t a straight line; he initially studied engineering but found it wasn't a fit. Design became his creative and analytical outlet, and he built his early career in fast-paced startup environments, taking on varied roles and adapting quickly to challenges.

Masna later spent a few years in the U.S. with a strategic design firm, honing his approach, and now also works as a product design consultant. He believes that design choices deeply affect our everyday lives, both online and off.

He has a strong interest in urban design and the idea of walkable, livable cities. In his free time, he sketches and paints, keeps up with football, and is currently exploring his coffee obsession.